Privacy Policy
Last Updated: 29 September 2026
At Mera OTP, we respect your privacy and are committed to protecting the personal information entrusted to us. This Privacy Policy explains how we collect, use, process, store, protect, and disclose information when you visit our website, create an account, use our APIs, or use any services provided by Mera OTP.
By accessing or using our website or services, you acknowledge that you have read and understood this Privacy Policy.
1. Information We Collect
We may collect information that you provide directly to us, information generated through your use of our services, and certain information collected automatically when you access our website or APIs.
1.1 Personal Information
Depending on how you interact with Mera OTP, we may collect:
- Full name
- Company or business name
- Email address
- Mobile number
- Business or contact address
- Account information
- Billing information
- Payment-related information where applicable
- Information provided through customer support or sales inquiries
- Information contained in communications with us
- Other information that you voluntarily provide
1.2 Technical and Usage Information
When you access our website, dashboard, or APIs, we may automatically collect certain technical information, including:
- IP address
- Browser type and version
- Device type
- Operating system
- Date and time of access
- Website usage information
- API request information
- Log and diagnostic information
- Authentication and security information
- Information relating to service usage and performance
We use this information to maintain the security, reliability, functionality, and performance of our services.
1.3 OTP and Messaging Information
When you or a business customer uses our OTP and messaging services, we may process information necessary to provide those services, including:
- Recipient mobile numbers
- Recipient contact information
- OTP-related information
- Verification requests
- Message content, where necessary to provide the requested service
- Message delivery status
- API requests and responses
- Delivery and verification timestamps
- Technical and transactional logs
We process this information only as necessary to provide, secure, maintain, troubleshoot, and improve our services and as otherwise permitted or required by applicable law.
2. How We Use Information
We may use collected information to:
- Create and manage customer accounts
- Provide SMS OTP services
- Provide WhatsApp OTP services
- Provide RCS and messaging services
- Process API requests
- Send and verify OTPs
- Deliver messages requested by customers
- Provide customer and technical support
- Process billing and payments where applicable
- Monitor service performance and reliability
- Maintain and improve our website, APIs, and services
- Detect and prevent fraud, spam, abuse, and unauthorized activity
- Protect our systems, customers, and users
- Troubleshoot technical issues
- Communicate with customers regarding their accounts and services
- Send important service-related notifications
- Comply with applicable legal and regulatory requirements
- Establish, exercise, or defend legal rights
- Improve our products, technology, and customer experience
3. Business Customer and End-User Data
Mera OTP provides communication and authentication infrastructure to businesses.
When a business customer uses Mera OTP to send OTPs or messages to its users, the business customer may provide us with information relating to those individuals.
Depending on the service and applicable arrangement, the business customer may determine the purpose for which such information is collected and used, while Mera OTP processes the information as necessary to provide the requested services.
Business customers are responsible for ensuring that they have the appropriate permissions, notices, consents, and lawful basis required to collect and process personal information and to use messaging or OTP services.
4. OTP and Authentication Services
Mera OTP may process information required to provide OTP verification and authentication services.
This may include phone numbers, OTP-related information, verification requests, API data, timestamps, and delivery or verification status.
OTP and authentication information may be transmitted through Mera OTP systems and, where necessary, through relevant technology, telecommunications, messaging, hosting, or infrastructure providers.
We use such information to provide the requested service, maintain service security, prevent misuse, troubleshoot issues, and maintain reliable service operations.
5. Messaging Services
Mera OTP may provide services including:
- SMS OTP
- WhatsApp OTP
- RCS messaging
- Business messaging
- WhatsApp campaigns
- Other communication or messaging services that may be introduced in the future
Depending on the service used, we may process recipient phone numbers, message content, delivery information, API data, and related technical information.
Customers using these services are responsible for ensuring that their communications comply with applicable laws, regulations, platform rules, consent requirements, and messaging policies.
6. Cookies and Similar Technologies
Our website may use cookies and similar technologies to operate and improve our services.
Cookies or similar technologies may be used to:
- Maintain login sessions
- Remember preferences
- Improve website functionality
- Understand website usage
- Analyze performance
- Improve user experience
- Detect security issues
- Protect our website and services
You may control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of some parts of our website or services.
7. Sharing of Information
We do not sell personal information.
We may share or disclose information where reasonably necessary to operate our business, provide our services, protect our users, or comply with applicable law.
Information may be shared with service providers that support functions such as:
- SMS and telecommunications services
- WhatsApp and messaging infrastructure
- Cloud hosting and infrastructure
- Payment processing
- Security and fraud prevention
- Website analytics
- Technical monitoring
- Customer support
- Email and communication services
Such providers may process information only as necessary to provide their services to us and subject to applicable contractual, legal, and security requirements.
We may also disclose information where reasonably necessary to:
- Comply with applicable laws or legal processes
- Respond to lawful requests from government or regulatory authorities
- Protect our legal rights or property
- Investigate fraud or security incidents
- Prevent abuse or unauthorized use
- Protect the security of our systems and services
- Enforce our Terms and Conditions
8. Business Transfers
If Mera OTP or any part of its business, assets, or operations is involved in a merger, acquisition, restructuring, financing, sale, or other business transaction, information associated with the relevant business or services may be transferred as part of that transaction, subject to applicable law.
Where required, appropriate safeguards will be applied to information involved in such a transfer.
9. Data Security
We take reasonable technical and organizational measures designed to protect information against unauthorized access, disclosure, alteration, loss, misuse, or destruction.
Security measures may include:
- Access controls
- Authentication mechanisms
- Monitoring
- Security logging
- System protections
- Administrative safeguards
- Technical safeguards
However, no internet transmission, electronic communication, or online service can be guaranteed to be completely secure.
Customers are responsible for protecting their account credentials, passwords, API keys, authentication credentials, and other access information.
If you believe that your account or API credentials have been compromised, please contact us promptly.
10. Data Retention
We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, to provide our services, meet contractual obligations, maintain business and accounting records, comply with applicable legal or regulatory requirements, resolve disputes, prevent fraud and abuse, and protect our legitimate business interests.
Retention periods may vary depending on:
- The nature of the information
- The purpose for which it was collected
- The type of service involved
- Contractual requirements
- Legal and regulatory requirements
- Security and fraud-prevention requirements
- Accounting and business requirements
- Dispute-resolution requirements
When information is no longer required, we may delete, anonymize, or securely dispose of it in accordance with our policies and applicable requirements.
11. Your Privacy Rights
Depending on your location and applicable law, you may have certain rights regarding your personal information.
These rights may include:
- Requesting access to personal information held about you
- Requesting correction of inaccurate information
- Requesting deletion of certain information
- Requesting restriction of certain processing
- Objecting to certain processing activities
- Withdrawing consent where processing is based on consent
- Requesting information about how your personal information is processed
Some requests may be subject to legal, regulatory, security, contractual, or other applicable limitations.
To exercise an applicable privacy right, please contact us using the contact information provided below.
12. Third-Party Services and Links
Our website or services may contain links to third-party websites, applications, platforms, or services.
Third-party services operate independently from Mera OTP and may have their own privacy policies, terms, and practices.
Mera OTP is not responsible for the privacy practices, security, content, or policies of third-party websites or services.
We recommend reviewing the applicable privacy policy of any third-party service before providing personal information.
13. International Data Processing
Depending on the infrastructure, technology, and service providers used to operate Mera OTP, information may be processed or stored in locations outside your state, city, or country.
Where required by applicable law, we will take appropriate measures for the lawful transfer and processing of information across jurisdictions.
14. Marketing Communications
Where permitted by applicable law, we may send customers information about our services, product updates, new features, offers, or other business-related communications.
You may request to stop receiving non-essential marketing communications by contacting us or by using an available unsubscribe option.
You may continue to receive important service-related communications, including security notifications, account notices, billing information, and important changes relating to our services.
15. Fraud, Abuse, and Security Monitoring
To protect Mera OTP, our customers, and our infrastructure, we may monitor account activity, API usage, traffic patterns, and other technical information for security and abuse-prevention purposes.
This may help us detect:
- Fraudulent activity
- Unauthorized account access
- API abuse
- Spam
- Unusual traffic
- Attempts to compromise our systems
- Activities that violate our Terms and Conditions
Where appropriate and permitted by applicable law, we may suspend, restrict, or terminate accounts or API access associated with prohibited, fraudulent, abusive, or unlawful activities.
16. Children's Privacy
Mera OTP primarily provides services to businesses and general users.
Our services are not specifically directed toward children. We do not knowingly collect personal information from children in violation of applicable law.
If you believe that a child has provided personal information to us improperly, please contact us so that we can investigate and take appropriate action.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices, or applicable legal requirements.
When we make changes, we will update the “Last Updated” date displayed at the top of this page.
We encourage you to review this Privacy Policy periodically.
Where required by applicable law, we may provide additional notice regarding material changes.
18. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or the way Mera OTP handles personal information, please contact us:
Mera OTP
Location: New Delhi, India
Phone / WhatsApp: +91 99990 00111
Email: hello@meraotp.com
We will make reasonable efforts to review and respond to privacy-related requests within a reasonable period.
19. Consent and Acknowledgement
By accessing or using the Mera OTP website or services, you acknowledge that you have read and understood this Privacy Policy.
Where applicable, Mera OTP will obtain consent or rely on another lawful basis for processing personal information in accordance with applicable law.
This Privacy Policy should be read together with our Terms and Conditions and any other applicable agreements governing your use of Mera OTP services.